The importance of social media marketing for businesses and organizations is no longer questioned. It has become a worldwide trend in which helps businesses and organizations connect with their customers online.

Learn to use social media as a low-cost marketing tool, and develop competitive strategies to make your business or product stand out from the crowd. Whether it’s a blog, Facebook, LinkedIn or Twitter, social platforms are driving purchasing decisions in the online and offline worlds.

The Social Media Marketing course will teach you how businesses and professionals can leverage multiple social networks and their millions of users.

This course will be of interest to people who wish to learn more about social media marketing or to advance their career prospects in the social media marketing arena. 

LEARNING OUTCOMES: 

• Get to grips with the top social media platforms in UAE (Including Facebook, Twitter, LinkedIn & Blog)
• Help identify the right platforms for your business
• Images, file sizes, how the web works and downloading files to a website
• How to use auto-responders to automatically answer emails
• Understand affiliate marketing and different methods that can help increase website traffic.
• Build a long and short term social media plan that aligns to business objectives
• How to write content for your social channels
• Tips on how to repurpose your social media content
• How to increase engagement and conversation with your followers
• How to monitor and analyze the effectiveness of your content
• Formulate a social media strategy
• Create / Generate Campaign & Content calendar 

Practical Writing Skills Development:

• Concept and script writing support (what to write and how to write)
• Design Resources for your page
• Develop persuasive Subject Lines (Tagline, Caption etc.)
• Vocabulary enrichment - using captivating vocabulary for your posts
• Use correct grammar and punctuation to avoid any embarrassing mistakes
• Use an appropriate level of language for their readers
• Write in your organization’s tone of voice.

Graphic & Digital Designing Software: (Design Resources for your page)

• Photoshop
• Illustrator
• GIF Animator (Optional)
• Flash (Optional)
• Video Editing Software: (Optional)
• Adobe Premier
• After Effects
• Sound Forge 

Who should attend?

Business Owners, Entrepreneurs, Managers, Team leaders, Sales and Marketing Professionals, Digital marketers, Social media executives, Individuals & Students